‘Microsoft’ brand name causes 40% increase in complaints from app users

I think it was Mick from GasBag who presented at Mobile Monday Silicon Valley last night.

GasBag is an iPhone application showing the gas (“petrol”) prices in your area. He explained that they had been experimenting with their maps interface and found a more elegant manner of displaying information with their own implementation, as apposed to using Google Maps.

Their own maps implementation used Microsoft branding in the bottom corner.

Mick described how, almost immediately after launching the new implementation, user dissatisfaction and complaints increased by 40% — on account of the ‘Microsoft’ logo.

Apparently users found the new improved service to be ‘slow to load’ and ‘buggy’. Mick and his team found no issue whatsoever — it’s simply that with the Microsoft logo clearly displayed there, GasBag users seemed to associate that with their negative desktop experiences.

Shocking.

I’m going to see if I can get GasBag on camera to discuss this experience in more depth.

2 Responses to ‘Microsoft’ brand name causes 40% increase in complaints from app users

  1. Alex Kerr June 2, 2009 at 4:51 pm #

    “As you sow, so shall you reap”. I hope Microsoft get it in spades… ;-)

  2. Alex Kerr June 2, 2009 at 9:51 pm #

    “As you sow, so shall you reap”. I hope Microsoft get it in spades… ;-)

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