iPhone State of The Nation – before today’s keynote

Before the joy that is the Apple’s worldwide developer conference begins this morning here in San Francisco, I thought it might be useful to take a look at some stats from AdMob‘s April Metrics Report (PDF).

Last month AdMob served 7.5 billion ads globally — with 250 million of those in the UK alone.

How much of this was iPhone related? Have a read of these stats…

UK
47.1 per cent of ad requests came from Apple handsets
23.9 per cent of ad requests came from the iPhone
254,014,870 ad requests from users in the UK

US
34.7 per cent of ad requests came from Apple handsets
20.0 per cent of ad requests came from the iPhone
3,538,714,000 ad requests from users in the US

Global
26.2 per cent of ad requests came from Apple handsets
15.1 per cent of ad requests came from the iPhone
7,535,272,901 ad requests from users around the world

Despite being a bit player in the global handset business (compared with the likes of Nokia and Motorola), Apple’s devices are continuing to dominate the high-end sector of the marketplace.

I’m looking forward to some interesting news from today’s keynote.

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