You’ve had this problem, I guarantee it. You’ve used the brilliant Google Maps to find the venue location, but actually finding where you should *specifically* be within the venue quickly becomes an arse.
Case in point: I needed a Nokia charger a little while ago. I was in Scotland on business, I forgot my charger and — well, I was beginning to sweat as I saw the N95 8GB battery level begin to slowly drop. I used Google Maps to find the nearest Carphone Warehouse in one of the shopping malls outside of Glasgow. I arrived at the mall. And then my problems began. I couldn’t find the sodding shop. After walking around for 10 minutes I eventually had to sit and mess around with a paper map provided by the mall. Useless.
Micello are aiming to fix this predicament. They’re aiming to bring you internal Google Maps style services for big venues — malls, theme parks and so on. I really like the concept. Ankit Agarwal is the CEO and we’ve got him on camera. Have a watch!
[...] You can view the video by clicking here. [...]