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If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a month, 150+ million user reach), InMobi is the biggest mobile marketing giant that you’ve never heard of. If you’re into mobile applications (or websites) in any way, you should definitely check out the range of services InMobi are offering to help developers monetise their properties. We bumped into James Lamberti, their newly appointed Global Marketing Director to find out a little bit more about the company.
It's normal that the service is big in Asia, because in Asia a large part of the population uses mobile internet for surfing the web and even buying on the web. Here in Belgium not many even have a smartphone.