Episode 207: The Smartphone Obsession Series, Part 1

Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating to get his viewpoint on whether he thinks there is too much obsession with smartphones in the mobile marketing arena. Have a watch!