All things being equal, I’ll be able to bring you the video footage shortly. Meantime, if you’ve got any burning questions for Sony Ericsson, that you’d like me to put to them, let me know on ewan@mobiledeveloper.tv.

The presentation describes how you can easily create an Android home screen widget. Very, very useful. I might even give it a go.

Here’s the slideshow:

Nice one Richard!

Indeed, this week has to be one of the most exciting weeks of the year, so far, with both the Pre launch and the iPhone ‘launch’ — or at least, clarification.

Speculation is running riot throughout the chattering geek classes of San Francisco that, if Apple really wanted to stick one to Palm, they would use this week to announce the general availability of the new iPhone (i.e. Steve Jobs will proclaim: “And you can get one today”). That would take a lot of people by real surprise. Either way, most of the industry will settle for final confirmation on the iPhone specifications. More on-board memory, better processor, better this-that-and-something-else. Apple has proved it has the capacity to completely surprise us… so we shall see.

In advance of reaction to the upcoming iPhone announcement this week, we’ve got some Palm Pre goodness for you. We’ll be bringing you Myriam ‘Tnkgrl‘ Joire’s first impressions of the Palm Pre. Myriam was first in line at the Castro Sprint Store on Saturday morning to pick up a brand new Pre along with one of the super-dooper charging blocks. She ran into a few problems with one of the features — solved overnight by the helpful Palm team.

We’ve also got coverage from last week’s Mobile Monday Silicon Valley (held in Palo Alto this time) where I caught some brilliant developers on camera, a tour around the TinyPictures offices with their CEO, John Poisson and a lot more besides.

Standby…

That’s our feed now live in the Apple iTunes store. If you do a search for ‘Mobile Developer TV’ or ‘Mobile Developer’ in 48 hours you should find our logo winking out at you.

Hit subscribe and you’ll get all the videos formatted beautifully for your iPhone/Apple TV/Desktop the moment we publish them.

We’re using Blip.TV to power the system so it’s pretty bullet-proof. There are three episodes waiting to blow your socks off:

If you’d like to subscribe right now, via iTunes, click here.

And if you’re using another podcast ‘catcher’ service, (e.g. on your Android handset for example), the address you need is: http://mobiledevelopertv.blip.tv/rss/itunes/

I’ll be bringing you a one-on-one interview with him soon here on Mobile Developer TV.

We’re filming tomorrow.

If you’ve any particular questions for him, shoot me a note — ewan@mobiledeveloper.tv or via @ew4n on Twitter.

We’re putting on an event this month in Paris, France. I’ll have more details soon — but I can say that the event will be in the last week of this month and it’s set to feature some of the hottest mobile developers in France.

Much like the previous Developer event we held back in January (at Mobile Industry Review), we’ll be interviewing every single attendee, doing some show-and-tells demonstrating their applications and publishing those in a special edition of Mobile Developer TV.

France has always had a pretty decent mobile development industry — but it’s been severely hamstrung by the day-to-day realities of the European market (e.g. working with the likes of Symbian, trying to generate revenue via premium rate text). The iPhone changed all of that, though. At Mobile Monday Paris in March, I saw a community of 300+ developers electrified by the opportunities offered by the end-to-end iTunes platform.

It’s most certainly not all about iPhone, especially in such a Nokia-centric country and continent, but iPhone is, of course, garnering the lion’s share of attention and support from newly revitalised investors.

So I’m looking forward to visiting Paris. I’ll have more details up soon, we’re just confirming the date and venue.

Meantime if you’d like to come along to the event, just drop me a note (ewan@mobiledeveloper.tv) and I’ll keep you updated.

If you’re interested to see what we’re playing with, you can check out the demonstration logos (and weigh in with your comments) at this url.

I used 99designs.com to commission an identity for Mobile Developer TV. I’ve long been fascinated with the concept proposed by 99designs. Here’s how it works; You commit to spending a particular amount of money (say $200). You publish your brief and 99designs take your money. Then designers from all over the world compete for your business by submitting their designs.

Very cool indeed.

We’ve had 66 entries in total so far. You can see which ones I’m favouring at the moment by checking out the star-ratings on each. I’d welcome your perspective!

My name is Ewan and I’m founder and Editor.  You can find out more about me here.

After Mobile Industry Review turned subscription-only back at the end of March, I’ve been looking around for other projects to commence.  Mobile Developer TV started off as a concept in the back of my mind about 6 months ago.

Here’s the Background

I’m founder and editor of Mobile Industry Review (“MIR”), one of the world’s most influential commentators on the mobile industry.  The site published daily news and opinion for almost 3 years, reaching a core audience of 250,000 industry executives and fanatics.  MIR’s feed is integrated directly into the intranets of many mobile operators, handset manufacturers and mobile service companies.  Super reach, super influence.  Witness, for example, our ground-breaking video of the never-before-seen Nokia Test Labs in Farnborough (Over 175,000 people viewed it within days of publishing). Or take a look at the recent post I published about iPhone centric developer mindset in Silicon Valley, picked up by MocoNews, VentureBeat and the Washington Post.

I thoroughly enjoyed producing the site with a team of brilliant contributors.  In March 2009, I turned MIR subscription-only, providing the site’s on-going feed to one company.  The nature of the company’s requirement developed to the point that I was able to engage a small team of writers to deliver the on-going service.  I still retain all MIR rights and content — including the domain names and the site’s extensive reach — so I’ve been looking for another project to put these resources to good use.

Why Mobile Developer TV?

I really, really enjoy producing online video features. There’s something about ‘TV’ that you just can’t match with the written word.  It’s about seeing the person (or people), visualising their excitement and seeing just how passionate they are about their products and services. I did a lot of experimenting with the Mobile Industry Review Show — the MIR Show — and after a good few hundred hours of stress and learning, I think I’ve more or less perfected the art of brilliant online video production: Top quality HD cameras, excellent HD video hosting, super-expensive microphones — in fact, the best equipment you can buy, a bit of creativity in the editing studio (Final Cut is excellent, but iMovie, although frowned upon from the professional sector, is extremely quick).

Marry this passion for online television with my fascination with the mobile industry — and more specifically, with mobile development — and it didn’t take me long to hatch the concept.  And here it is!

The Aim

I’m going to meet the best and the brightest in mobile development — and I’m going to put them on camera.  I’m aiming to publish one TV show per week to start with.  Each show will centre on one or two people in the mobile development space.  iPhone App developers, certainly.  But I’m interested in the whole spectrum — from Blackberry’s App World, to Nokia’s Ovi, to Microsoft’s Windows Marketplace and beyond.

If you’ve ever seen any of the interviews I’ve produced in the past, you’ll know I like to keep myself out of the picture. It’s not about me, it’s about the interviewee.  In some cases I’m aiming to do a straight interview — me to the right of the camera pointing the microphone and asking questions.  In other cases, I’ll do a walk-about or a show-and-tell with the developer.

I’m interested in talking to and profiling:

• Mobile application developers
  (Platform agnostic: iPhone/Blackberry/Nokia/J2ME/Samsung/Microsoft/Android)
• Companies whose primary business is NOT in the mobile space — but who have developed or are developing mobile applications.
  (For instance: A travel company launching an iPhone app, dotcoms launching their own apps — eg. Lastminute’s FoneFood app)
• Companies who supply services to/work with mobile developers
  (Example: Providers of mobile advertising, debug/testing)

Video will comprise most of the content here on Mobile Developer TV — however in my research over the past months, it’s clear that, whilst there are a lot of developers in Silicon Valley and London (my two primary locations), there’s a considerable geographic spread of developers.  Only today I was talking to developers from Ohio, Johannesburg, New Zealand, Ukraine, Paris and Scotland.  I’d like to be able to fly into meet each — that might be a bit of a challenge in the short term though.  So to supplement, I’ll aim to publish text interviews and profiles regularly.

One developer I spoke to suggested recording his own interview on video, answering my questions to camera with his own facilities — and sending it over to me to publish.  I think it’s a super suggestion and I think we’ll do that.

Can I profile you?  Contact Me!

I’m based in London and San Francisco so I’ll be producing the majority of in-person videos from those locations.  If you’d like to feature, drop me a note.  I’m ewan@mobiledeveloper.tv — this is the best way of contacting me.  But you can also phone/text me.  My mobile numbers are:

+44 7769 658104 (UK)

+1 415 200 9515 (US)

… (I’m happy to hear from PRs too.)

Don’t Be British

Please don’t be British — that is, sit at the back and hope I’ll come across you.  I really will do my best to find mobile developers and companies to profile — I’ve already got a big list from working with MIR — but I am most certainly no genius.  So I need your help in order to profile you — I need to know you exist. So please do drop me a note if you’re keen to be profiled.  At the very least I’ll aim to send you out a list of questions to answer by email that I can turn into a profile piece here on the site. (Who are you, what are you creating/have you created, what platform, why, what challenges have you had, and so on).  Ideally I’ll arrange to meet physically to interview you on-camera and perhaps produce an application walk-through.

Got News?

If you’ve got a particular topic of announcement that you think mobile developers and those working in related fields should know about, knock me over an email right-away.

Design

I’m doing a Robert Scoble at the moment — that is publishing with a default WordPress Theme.  I’ll update it as we progress.  The content is way more important than the theme and that’s where my focus is at the moment.

Editorial Policy

As for editorial policy, I’m aiming for a macro view of mobile development.  I don’t plan on publishing code level discussions, or discussing the finer points of the Symbian operating system.  Instead, I’ll be looking at the commercial aspects of the mobile applications development sector along with the trends I’m witnessing.  The overriding focus is, of course, on profiling developers.  I’m particularly interested in talking with one-man-bands:  The chaps (and ladies) who’re single-handedly driving the massive change sweeping the industry.  That said, I’m also keen to talk to the business people — the product managers, the executive teams — about the challenges and successes in the field of mobile applications development.

This is a work in progress so I’d welcome your feedback, either below or by email.

I’ll be syndicating the output through the public feed on Mobile Industry Review so if you’re already a MIR RSS subscriber, you’ll start to get updates shortly.  You can also catch blog updates via the new Mobile Developer TV Twitter account @mobdevtv.

Standby!