Have a watch and find out!

I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights in the mobile industry, I wanted to see what he thought about my assertion that the mobile marketing industry is far too obsessed with smartphones. I especially liked Mark’s comments on brands writing for the medium of SMS.

Have a watch and see what you think.

The technology is phenomenal. It has super-low power requirements and looks utterly amazing. Although it’s already in-market in many devices on a small scale, we should expect to see it integrated into some larger (and rather well known) consumer devices toward the end of the year. Mirasol technology is based on what’s known as ‘biomimicry’ — that is, it mimics features found in nature to display the colours you see.

Ok, over to Cheryl for more information…

Having co-founded a company supplying next-generation voicemail services to consumers (and operators), you’d expect Andy to have something to say on the subject. I’m pleased to say you won’t be disappointed. In today’s episode you’ll see Andy talk through his perspective and experience on the background, development and next generation of voicemail services. It’s particularly interesting given HulloMail’s history delivering voicemail services to mobile operators around the world.

I should point out that it’s down to Andy’s generous support (and the rest of the team at HulloMail) that I’ve been able to produce and publish this series in the first place, as HulloMail are the series sponsor. So thank you Andy.

Right then, have a watch and let me know what you think!

Here’s what they won:

App Store Blockbuster category:
CBS Mobile for ‘NCAA March Madness on Demand’

Innovative App category
CBS Mobile for ‘CW City-Wize iPhone App’

TV & Video Service category
CBS Mobile for ‘TV.com Android & iPhone Mobile’

Thanks go to The Symbian Foundation for supporting the production of videos from the event. Thank you Symbian, you rock!

To say Shawn is ‘Mr Voicemail’ is to put it mildly. He lives and breathes the medium, although he was clear to point out that it’s no longer referred to as simply ‘voicemail’ but instead, ‘voice messaging’. Which is good news. Because that’s where I’d like the medium to as well. I’d like us to get away from the ‘mail’ aspect (i.e. having to dial in to retrieve messages in sequence) and move to some kind of messaging-based facility. But what does the future look like? Well, Shawn set out some rather stimulating points in today’s video — including discussing the possibility of simply providing operators with the building blocks to create their own voice messaging systems to fit any consumer scenario. So if you want the mobile operator to recognise that you’re driving and thus it should pipe the voice messages down to your car stereo, no problem. Or if you want to be called with my voice messages as a matter of priority, no problem.

I’d dearly like to see mobile operators offering something like this — something better than just the same-old-thing.

Shawn did a super job of answering my questions and I’m sure you’ll enjoy his perspective on the future.

Thank you very much for taking the time, Shawn!

Thanks go to The Symbian Foundation for supporting the production of videos from the event. Thank you Symbian, you rock!

Thanks go to The Symbian Foundation for supporting the production of videos from the event. Thank you Symbian, you rock!

Thanks go to The Symbian Foundation for supporting the production of videos from the event. Thank you Symbian, you rock!